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      <image:title>Blog - Walking the Brand Partnership Tightrope - Make it stand out</image:title>
      <image:caption>Red Wings Legend, Pavel Datsyuk, wearing the classic, Red Wings jersey in 2010 Source: Permission granted from Buzz Click Photography, Flickr</image:caption>
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      <image:title>Blog - Walking the Brand Partnership Tightrope - Make it stand out</image:title>
      <image:caption>A Priority Waste dumpster at my previous apartment complex.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661dded6c8b1db623abb6ee3/79411ab6-0f00-496f-8b56-c76e3fa1b669/25A0493CAD8D4E81ACC902285C14689A_9E2A31044F2445ACAAA9B36AF5534546_Porsche-Ice-Experience_TAGHeuer_06_03_2022_0949.jpeg</image:loc>
      <image:title>Blog - Walking the Brand Partnership Tightrope - Source: Porsche Porsche and TAG Heuer audiences share passion for motorsports, golf, precision engineering and performance. This partnership makes obvious sense and will add value to enthusiasts of both brands.</image:title>
      <image:caption>Source: Porsche Porsche and TAG Heuer audiences share passion for motorsports, golf, precision engineering and performance. This partnership makes obvious sense and will add value to enthusiasts of both brands.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661dded6c8b1db623abb6ee3/8ecb5bf1-82e6-4fdd-8503-7a47061a11d1/Screen+Shot+2024-09-30+at+1.46.50+PM.png</image:loc>
      <image:title>Blog - Walking the Brand Partnership Tightrope - Source: Ikea Ikea partnered with luxury designer brand Off-White. Ikea is known for sleek, affordable furniture. Off-White is known for slightly edgy, exclusive items. Connecting these two brands gave Ikea a new level of cool, while Off-White expanded it’s design chops and was exposed to Ikea’s massive audience, helping further establish the brand as worth looking out for.</image:title>
      <image:caption>Source: Ikea Ikea partnered with luxury designer brand Off-White. Ikea is known for sleek, affordable furniture. Off-White is known for slightly edgy, exclusive items. Connecting these two brands gave Ikea a new level of cool, while Off White expanded it’s design chops and was exposed to Ikea’s massive audience, helping further establish the brand as worth looking out for.</image:caption>
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      <image:title>Blog - Walking the Brand Partnership Tightrope - U2 and Apple Music had a infamous partnership which resulted in the U2 album Songs of Innocence being automatically added to every Apple Music users music library. This is widely considered a huge mistake - highlighting a sense of entitlement by the band and overreach by Apple. The worst part, there was no value to anyone but U2 fans.</image:title>
      <image:caption>U2 and Apple Music had a infamous partnership which resulted in the U2 album Songs of Innocence being automatically added to every Apple Music users music library. This is widely considered a huge mistake - highlighting a sense of entitlement by the band and overreach by Apple. The worst part, there was no value to anyone but U2 fans.</image:caption>
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    <lastmod>2024-08-05</lastmod>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>The Basic Framework</image:caption>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Source: Mizuno Golf</image:caption>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Source: Ka’Chava</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661dded6c8b1db623abb6ee3/bf12ead1-64a0-4bbd-b6d7-14b43b188ac5/Screen+Shot+2024-08-05+at+9.07.23+AM.png</image:loc>
      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Source: New Balance</image:caption>
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      <image:title>Blog - A 3-Step Framework to create Breakthrough Sequential Messaging Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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